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MCC-201 Demo Test | New MCC-201 Exam Price

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Salesforce MCC-201 Exam covers a range of topics that are essential for integrating Marketing Cloud and Salesforce CRM. These topics include understanding Marketing Cloud Connect and its features, setting up and configuring Marketing Cloud Connect, troubleshooting data synchronization issues, and leveraging Marketing Cloud data in Salesforce CRM. MCC-201 Exam also covers best practices for data management, security, and compliance, and provides guidance on how to optimize the Marketing Cloud and Salesforce CRM integration to meet specific business requirements.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q116-Q121):

NEW QUESTION # 116
Northern Trail (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Build to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could be using Automation Studio entirely.
Which three tasks would a consultant suggest for using Documentary Builder instead of Automation Studio?
Choose 3 Answers

A. Building simple segmented campaigns without SQL queries
B. Processing zipped encrypt
ed files containing subscriber data
C. Designing decision logic via an ... user interface.
D. Creating customer segments from multiple data extensions
E. Setting behavior-based goals

Answer: A,C,E

Explanation:
Three tasks that a consultant would suggest for using Journey Builder instead of Automation Studio are:
Building simple segmented campaigns without SQL queries. Journey Builder allows marketers to create simple segmented campaigns using filters and rules without writing SQL queries. Automation Studio requires SQL queries for creating complex segments using data extensions.
Designing decision logic via an intuitive user interface. Journey Builder allows marketers to design decision logic using activities such as decision splits, engagement splits, or random splits via an intuitive user interface. Automation Studio requires scripting or coding for creating decision logic using activities such as script activities or verification activities.
Setting behavior-based goals. Journey Builder allows marketers to set behavior-based goals using criteria such as email opens, clicks, conversions, or custom events. Automation Studio does not have a feature for setting behavior-based goals.
Processing zipped encrypted files containing subscriber data is a task that a consultant would suggest for using Automation Studio instead of Journey Builder, as Automation Studio has activities such as file transfer activities or import file activities that can handle zipped encrypted files. Creating customer segments from multiple data extensions is a task that a consultant would suggest for using Automation Studio instead of Journey Builder, as Automation Studio has activities such as query activities or filter activities that can create customer segments from multiple data extensions. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio.htm&type=5

NEW QUESTION # 117
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?

A. Existing Email Event Notification Subscription
B. Keyword opt in and SMS Messaging
C. Smart Capture and Triggered email messaging
D. CloudPages opt in to Event Journey

Answer: C

NEW QUESTION # 118
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?

A. Datorama
B. Report Studio
C. Interaction Studio
D. Web Analytics Connector

Answer: A

NEW QUESTION # 119
A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

A. Newly registered users will create additional Contacts in Marketing Cloud.
B. Existing users will create additional Contacts in Marketing Cloud.
C. All mobile app users will create additional Contacts in Marketing Cloud.
D. User device data is unavailable in Contact Builder for up to 48 hours.

Answer: A

NEW QUESTION # 120
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?

A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
B. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
C. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
D. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists

Answer: D

NEW QUESTION # 121
......

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